About
THE MAP (formerly know as The Illustrated Guide) officially changed its name for our 2010 publication date. It's still the same great product, and is still owned and operated by W. Mercier Enterprises.
Our first map, The Illustrated Guide to Downtown Northampton, premiered in 1993. Since then, the success of THE MAP has lead to the creation of others in our region, all of which have been developed as marketing tools to help a large variety of geographically related businesses expand their potential customer base.
THE MAP is a proven and valuable marketing tools for businesses. Whether visitors are in town looking for that special shop or restaurant, or planning a weekend get-away, THE MAP provides travelers and local people with practical information about your business. All this is presented in an attractive, convenient, and user-friendly format.
Features of THE MAP
- Distinctive, eye-catching front cover illustrations
- Detailed "birds-eye-view" maps of the specific locations
- Listings of local upcoming events
- Easy-to-use locator numbers, showing the location of each business
- Categorical listing section which provides specific information about each business
- Highlighted local points of interest
- Helpful local information like: automatic teller machines, restrooms, transportation, and more